When a traveler types “find hotels in Austin,” they are no longer running a simple keyword search. They are activating a structured commerce engine. Hotel search is no longer a separate tab. It is embedded infrastructure. Recent product demonstrations show that hotel search is now a core, default capability inside Gemini, where lodging results are automatically integrated into conversational trip planning. Inventory appears as part of the AI workflow itself. Behind every triggered result, Google evaluates three core components: Intent – Is the user searching, comparing, or booking? Entity – Is the query about a hotel, room, resort, or vacation rental? Context – Does the query include location, dates, or guest details? When those align, Google activates its immersive travel interface through Google Hotels instead of returning traditional blue links. This is not a design tweak. It is a distribution shift. In the recent demonstration, hotel results are injected automatically into the conversation. When a user asks Gemini to plan a trip, the system detects destination intent and inserts structured lodging inventory, pricing context, and availability signals. There is no separate hotel search step. Lodging is part of the AI response by default. For hotels, that changes the rules. Certain phrases consistently activate structured hotel results: “Book…” signals high transactional intent Book a stay in Napa Book a hotel for tonight Book a room in Chicago Sept 17–19 “Find…” signals discovery intent Find hotels near me Find a place to stay in San Francisco Find beach resorts in Florida “Available…” signals date-bound inventory demand Available rooms in Austin for Sept 17 Hotels available tonight near LAX “Vacation rentals…” shifts inventory type but activates the same travel interface Vacation rentals in Scottsdale Pet friendly vacation rentals in Park City “Resorts in…” or “Lodging in…” combines category with geography Ski resorts in Colorado Lodging near Yosemite Resorts in Cabo under $300 The more context included, the more commercial the result becomes. Add: Dates Sept 17–19 Next weekend Tonight Occupancy 2 adults Family of 4 1 adult and 1 child Filters With a pool Pet friendly Under $200 Near downtown A high-intent query might read: Book a pet friendly hotel in Napa for Sept 17–19 for 2 adults under $300 with a pool. That activates structured inventory, amenity filtering, rate comparison, and booking-ready results. This is no longer keyword search. It is executable commerce. With hotel search embedded by default inside AI planning systems, visibility is no longer about ranking first on a page. It is about being resolvable as a structured, machine-readable lodging entity. If your hotel does not publish accurate rates, availability coverage, and structured amenity data, you risk invisibility inside the AI interface itself. The language travelers use determines whether the hotel engine activates. Your infrastructure determines whether you appear inside it. At AgenticHospitality.com, we help hotels expose structured hotel objects, real-time availability, and AI-callable booking endpoints so inventory is executable across search and AI surfaces without surrendering control to intermediaries. Google has flipped the switch. Hotel search is on by default. The only question is whether your property is ready for it.
